Brand guidelines · v0.1 · Sep 2026
leyo.in brand
The identity system for leyo.in — logo, colour, type and stationery, and how to use them together.
About the name. Though 'leyo' has a Spanish origin, its phonetic appeal in Hindi can evoke a sense of modernity and trust with an indirect connection to knowledge and learning.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “l” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#1F6B4DRGB 31, 107, 77#134233RGB 19, 66, 51#C8892ERGB 200, 137, 46#10261DRGB 16, 38, 29#F6F4EERGB 246, 244, 238Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Fraunces
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Inter
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxRead. Learn. Grow.H2 · 36pxRead. Learn. Grow.H3 · 24pxRead. Learn. Grow.Body · 17pxRead. Learn. Grow.Caption · 13pxRead. Learn. Grow.Logo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@leyo.in
www.leyo.in
Founding Team
leyo.in
hello@leyo.in · www.leyo.in
www.leyo.in
Explorations
Alternative wordmark directions considered for leyo.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.